Issue No. 28Week ending Sunday, July 12, 2026620 episodes · 2733 articles
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The Pirate Liquor Store Making $300K a Year

This episode delves into the analysis of a unique pirate-themed liquor store in Anchorage, Alaska, boasting $306K in Seller's Discretionary Earnings. The hosts examine the business's impressive growth under its current owner, the strategic advantage of strict local liquor license limitations, and the unusual transparency with which the business is being sold. They explore the feasibility of remote ownership in such a distinct market and ultimately agree on the deal's strong appeal for a local acquirer seeking a reliable cash-flowing asset.

Key takeaways

  • A pirate-themed liquor store in Anchorage, Alaska, the Captain Sparrow Liquor Store, pulls in $306,000 in Seller's Discretionary Earnings (SDE) on $2.55 million in gross revenue, making it a highly attractive cash-flowing asset. Read more →
  • Sirius Fujimoto, owner of Captain Sparrow Liquor in Anchorage, Alaska, doubled the revenue and Seller's Discretionary Earnings (SDE) of an 80-year-old business in just six years, reaching $306K SDE. Read more →
  • Alaska's retail liquor license quota system, limiting one license per 3,000 residents in a census area, creates an ironclad barrier to entry for new competitors. This makes existing stores, like Anchorage's pirate-themed Captain Sparrow (boasting $306K in Seller's Discretionary Earnings), disproportionately valuable. Read more →
  • Sirius Fujimoto, owner of a pirate-themed liquor store in Anchorage, Alaska, chose to publicly disclose detailed financials, including tax returns showing $306K in Seller's Discretionary Earnings, directly on his company's website. Read more →
  • Don't fall for “10 hours a week” claims in brick-and-mortar businesses, even with remote POS. The hosts found this particularly suspect for a pirate-themed liquor store in Anchorage, Alaska. Read more →
  • SBA loans frequently finance liquor store acquisitions, despite alcohol being a product often labeled as a “vice” by some. This often surprises founders. Read more →

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