Swulinski: Why 99% of Marketers Fail the AI Test
Matt Swulinski argues most marketers will be replaced by AI-native 'systems thinkers,' a group he says is less than 1% of candidates. Learn his AI workflow test.
How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
With Harry Stebbings, Matt Swulinski · Sunday, August 16, 2026
In this episode, Matt Swulinski, a growth master from Superhuman, Whisperflow, and Victor.com, shares his philosophy of applying the e-commerce playbook to SaaS for rapid, paid acquisition. He details strategies for early-stage founders on setting up analytics, scaling creative production, and building AI-native growth teams. Swulinski also discusses the critical roles of referral programs, AEO, and affiliate marketing in a competitive, AI-driven landscape.
SaaS Growth Beyond Meta/Google: Swulinski's High-ROI Playbook
Matt Swulinski reveals how to win SaaS growth outside core ad channels with smart referral programs, Answer Engine Optimization (AEO) via YouTube, and generous affiliate marketing.