Coca Leaf: The Multi-Billion Dollar Coffee Killer?
Forget everything you think you know. This episode lays out a clear strategy to rehabilitate the coca leaf, unlocking a massive market for a safer stimulant.
The Many Benefits of Coca — The “Divine Leaf” with 8,000+ Years of Use
With Tim Ferriss, Andy Weil, Wade Davis · Sunday, June 28, 2026
This episode delves into the profound history and potential future of the coca leaf, rigorously differentiating it from cocaine. Tim Ferriss, Andy Weil, and Wade Davis explore its extensive traditional medicinal and cultural uses, challenge its historical demonization rooted in racist policy, and outline pathways for its rehabilitation through research, policy reform, and market creation.
Wade Davis: Denying Coca Leaf Is Cultural Genocide
Tim Ferriss guest Wade Davis reveals the coca leaf's 8,000-year sacred history. Its denial isn't drug prohibition, it's an attack on Andean identity.