Snapchat's Norway Paradox: Your First Market Won't Be Obvious
Snapchat's first real traction wasn't the US—it was Norway. Founders were recognized in 7-Elevens. Learn why your startup's initial growth could hide anywhere.
Snapchat's first hit country wasn't America
With John Collison · Sunday, April 26, 2026
This episode delves into Snapchat's surprising early growth, revealing that Norway, not the United States, was the platform's first country to gain significant user traction. The speaker recounts the disbelief and local recognition associated with this unexpected international success, alongside observations about Norway's unique infrastructure and educated populace.