Your AI Spend Just Hit Goodhart's Law: The Token Maxing Trap
Enterprise AI costs are exploding, even at Meta and Uber. Discover why 'token maxing' and Jevons Paradox are killing ROI, and what to do.
New Glenn Explodes, Enterprise AI Enters ROI Era, The Dinosaur Fossil Boom | Diet TBPN
With John Coogan, Jordi Hays · Sunday, May 31, 2026
This episode covers the catastrophic explosion of Blue Origin's New Glenn rocket during a static fire test, analyzing the significant setback for Jeff Bezos's space venture. The hosts also dive into the burgeoning challenges of enterprise AI adoption, particularly concerning ROI and the phenomenon of 'token maxing.' Finally, they explore the booming high-end market for dinosaur fossils, driven by wealthy collectors bidding millions for T-Rex and other skeletons.
Key takeaways
- Enterprise AI adoption has taken off, but companies like Uber, Meta, and AWS are grappling with massive, often unproven, spending on AI. Builders need to prove ROI fast. Read more →
- The market for high-end dinosaur fossils sees multi-million dollar transactions, exemplified by Ken Griffin's $44.6 million purchase of a Stegosaurus and the upcoming auction of a T-Rex "Gus" for an estimated $20-30 million. Read more →
2 articles from this episode
The $44.6M Stegosaurus: Your Product's 'Dinosaur Ferrari'
Wealthy collectors are dropping millions on T-Rex skeletons. Learn why a $44.6M Stegosaurus is more than a fossil—it's a masterclass in market desirability for founders.
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