Cohen's eBay Plan: Slash $5.5B Operating Costs, Kill 'Unproductive' Marketing
Ryan Cohen details how he'd cut billions from eBay, mirroring GameStop's 47% SG&A drop by 'turning off marketing' and challenging 'perverse incentives.'
FULL INTERVIEW: GameStop’s Ryan Cohen on Why He’s Buying eBay
With John Coogan, Jordi Hays, Ryan Cohen · Sunday, May 10, 2026
Ryan Cohen discusses his offer to acquire eBay with GameStop, detailing the $125/share, half cash, half stock proposal. He outlines his vision for revitalizing eBay by leveraging GameStop's physical stores for collectibles authentication, aggressively cutting costs, and expanding into underperforming areas like live commerce and digital goods. Cohen also critiques eBay's current management, advocating for an "owner's mentality" to drive urgency and innovation.