NetSuite's Sam Levy: Why Storytellers Are the Next CEOs
NetSuite's GTM leader Sam Levy predicts 90-95% of future CEOs will emerge from sales/marketing, as product commoditization makes storytelling the ultimate differentiator.
From Sales Rep to $4B GTM Leader: The Playbook for Building Sales Teams (w/ Sam Levy of NetSuite)
With Jim Milbery, Devin Mathews, Sam Levy · Sunday, July 26, 2026
This episode features Sam Levy, Head of Go-to-Market Strategy and Execution at NetSuite, discussing his career path from a college telemarketer to leading a $4 billion GTM organization. Sam and Devin Mathews explore the evolution of sales from hustle-driven early roles to data-centric leadership, the importance of strategic career moves and community, and Sam's prediction for the future of CEO roles.
Sam Levy: NetSuite's 'Chaos to Cadence' for Predictable Sales
NetSuite's Sam Levy outlines the 'Chaos to Cadence' method for predictable sales growth. PE deal pros should note how this GTM structure impacts valuations and exits.
Sam Levy: The Quiet Cost of Tolerating Sales Underperformance
NetSuite GTM head Sam Levy reveals how delaying tough sales personnel decisions erodes leadership credibility and impacts deal value.
NetSuite's $4B Shift: Why Gut-Driven Sales Are Over
NetSuite CRO Sam Levy details the shift from instinct to data and AI, transforming GTM from $250M to $4B. It signals a new bar for operational rigor.