Buffett's Soybean Oil: How Founders Find Hidden Millions
Founders often miss hidden, multi-million dollar niches. Learn how Buffett found a fortune in soybean oil, and rewire your brain to spot overlooked opportunities.
3 killer businesses hiding in plain sight
With Sam Parr, Shaan Puri · Sunday, August 16, 2026
Sam Parr and Shaan Puri explore several pathways to entrepreneurial success, from uncovering the hidden, multi-billion dollar niche of monkey lab testing for pharmaceuticals to a philosophy of identifying and capitalizing on overlooked business opportunities. They break down Paul Graham's framework for doing great work, and discuss how to find one's lifelong obsession by revisiting childhood passions, concluding with an appreciation for San Francisco's unique culture of awe and quirky, experimental entrepreneurship.
The $4B Monkey Business: Hidden Inputs, Exploding Prices
Shaan Puri unpacks the surprising non-human primate testing industry, where a supply shock sent monkey prices from $2k to $50k. Find your business's hidden 'monkey'.
Paul Graham's Framework: Follow Excitement to Find Unseen Gaps
Shaan Puri unpacks Paul Graham's 'How to Do Great Work' framework: follow genuine excitement to industry frontiers to discover overlooked, lucrative problems.