I built a $2,000,000,000 business on vibes
Poppi co-founder Allison Ellsworth breaks down the 4.5-year journey of scaling a beverage brand from farmers markets and Shark Tank to a massive acquisition by Pepsi. She shares tactical lessons on digital-first branding, TikTok virality, CPG positioning, distribution mechanics, wealth management, and overcoming the fear of embarrassment.
- Poppi scaled from $3 million in its first year to over $500 million in revenue in four and a half years before selling to Pepsi. Read →
- Independent beverage brands face a structural bottleneck: only Coca-Cola (red), Pepsi (blue), and Keurig Dr Pepper (purple) own the direct store delivery truck routes that unlock mass retail and food service. Read →
- Set up trusts, estate planning, and gifting exemptions once your business crosses $5M to $20M in revenue, long before acquisition offers materialize. Read →