Issue No. 40Week ending Sunday, October 4, 2026485 episodes · 2075 articles
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Private equity

Dave Santoni on Private equity

5 quotes from 1 episode on Karma School of Business, each with a timestamped link to the source.

5 quotes1 episode

The short version

Dave Santoni explained that private equity firms accelerate organic company growth through continuous regional acquisitions. Investment targets include niche businesses with earnings from $5 million to $75 million.

Most interesting insights

Dave Santoni detailed a strategy of targeting low-priced products that enter markets with steep financial consequences for failure.

“We'll look for deals with a small priced product that goes into an end market that there's a high cost of failure…”

Dave Santoni, Karma School of Business · August 2026 · Watch at 14:44 ↗

From Audax Private Equity's Playbook: Niche Leaders and Buy-and-Build M&A

A preference for relationship building led Dave Santoni to draft a 2003 business plan proposing dedicated sponsor coverage.

“What I realized was what made me most happy about the job was the relationships that I could build. And that's when, in 2003, I gave a business plan to my partners at Goldsmith and said, 'I would like to do sponsor coverage, which didn't really exist back then.'”

Dave Santoni, Karma School of Business · August 2026 · Watch at 41:00 ↗

From Audax's Dave Santoni on the Invention of Sponsor Coverage

Top talking points

  1. Firms divide investments by earnings brackets

    Dave Santoni mentioned platforms starting at $5 million to $20 million in earnings for lower middle market funds. Middle market funds pursue companies making $20 million to $75 million.

    “In our lower middle market fund, We'll do platforms as small as 5 million of EVA DAW to 20 and then in our middle market fund kind of 20 to 75…”

    Dave Santoni, Karma School of Business · August 2026 · Watch at 13:49 ↗

    From Audax Private Equity's Playbook: Niche Leaders and Buy-and-Build M&A

  2. Acquisitions accelerate regional organic company growth

    Buying smaller businesses helps niche market leaders expand. Dave Santoni described buy-and-build strategies as a primary method to increase baseline company expansion rates.

    “…finding niche market leaders and very often regional smaller businesses that have sit in a large market that we can employ all of our value creation methodologies including our buy and build which is what we've been known for for a very long time to really turbocharge organic growth.”

    Dave Santoni, Karma School of Business · August 2026 · Watch at 14:23 ↗

    From Audax Private Equity's Playbook: Niche Leaders and Buy-and-Build M&A

    “If we can find a business that through acquisition we can accelerate the organic growth of the business…”

    Dave Santoni, Karma School of Business · August 2026 · Watch at 16:17 ↗

    From Audax Private Equity's Playbook: Niche Leaders and Buy-and-Build M&A

Key takeaways from these write-ups

Audax Private Equity's Playbook: Niche Leaders and Buy-and-Build M&A

  • Audax runs two distinct platform strategies: a lower middle market fund targeting $5 million to $20 million in EBITDA, and a middle market fund targeting $20 million to $75 million across five core verticals.
  • Rather than chasing large tech addressable markets, the firm seeks out $100 products embedded in critical workflows where product failure takes down the customer's entire operation.

Audax's Dave Santoni on the Invention of Sponsor Coverage

  • Dave Santoni spent nine years in legal training (three years in law school and six years as a corporate lawyer) before realizing his core interest sat in private market dealmaking.
  • In 2003, while at Goldsmith Agio Helms, Santoni drafted a formal business plan to launch dedicated sponsor coverage, consulting middle-market leaders like Jay Jester at a time when formal coverage groups barely existed.

How we attribute quotes. Every quote was matched against the episode transcript, so the words and the timestamp are real (we trim filler words like "um", nothing else). The name comes from our written summary of the episode. YouTube gives us no voice-by-voice transcript, so open the timestamp to hear who is talking. See a wrong name? Tell us and we fix or remove it.

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