How to find and exploit the "glitch" that can make any business take off
Angel Studios founder Jeff Harmon breaks down how to identify and exploit market 'glitches' across advertising, viral video marketing, and media distribution. He explains how Harmon Brothers created iconic campaigns for brands like Squatty Potty and Poo-Pourri, how Angel Studios crowdsources and distributes hit films, and why founders should hire dedicated vibe coders to accelerate AI prototyping.
- Angel Studios raised $11 million from 17,000 individual investors for The Chosen by running an entire 19-minute short film as a skippable YouTube ad. Read →
- Jeff Harmon builds working product prototypes late at night using AI coding agents, then hands them off before morning meetings start. Read →
- Mentor Steve Oscu taught Jeff Harmon to never sue over a business dispute unless direct damages exceed $5 million. Read →
- Harmon Brothers produced iconic viral campaigns for Poo-Pourri, Squatty Potty, and Purple Mattress by hiring stand-up comedians instead of agency copywriters. Read →
- Every breakout business begins by finding a temporary market glitch: an underpriced channel where customer attention costs almost nothing before incumbents notice. Read →