How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
In this episode, Matt Swulinski, a growth master from Superhuman, Whisperflow, and Victor.com, shares his philosophy of applying the e-commerce playbook to SaaS for rapid, paid acquisition. He details strategies for early-stage founders on setting up analytics, scaling creative production, and building AI-native growth teams. Swulinski also discusses the critical roles of referral programs, AEO, and affiliate marketing in a competitive, AI-driven landscape.
- Matt Swulinski argues most current marketing professionals lack the "systems thinking" required for an AI-native era and will be replaced by automated agents. Read →
- Referrals need to be a product feature: Don't treat referral programs as an afterthought. Integrate them deeply, make rewards easy to discover, and align them directly with product usage limits. Read →