Building an Autonomous Enterprise for Real-World Services with Netic Founder Melisa Tokmak
Melisa Tokmak, founder and CEO of Netic, discusses how her company builds AI to autonomously run real-world service businesses like HVAC and pet care. She explains Netic's unique approach, differentiating it from both AI roll-ups and generalist AI labs, and shares her insights on the rapid AI adoption in 'old school' industries and her vision for the positive impact of AI, particularly in education.
- Netic founder Melisa Tokmak pushes back on the hype: AI software, not robotics, is the immediate future for automating real-world service businesses like HVAC and pet care. Robotics, she says, is a "chapter in the future" that's still decades away from practicality in these sectors. Read →
- AI's most profound opportunity lies in democratizing access to learning, making “everything you want to learn… in your pocket” and significantly boosting personal agency. Read →
- Netic CEO Melisa Tokmak details her hiring framework to find founders, not fliers. She screens for continuous agency—a deep, lifelong drive to build. Read →
- Melisa Tokmak's company, Netic, doesn't just sell AI tools to businesses; it builds AI that runs core, revenue-generating operations for large, essential service businesses like HVAC and plumbing. Read →
- Generalist AI labs like OpenAI and Anthropic are often partners, not competitors, for businesses aiming to automate specific services. Read →