Building the Streetwear Empire Kith | Ronnie Fieg
Ronnie Fieg, founder, CEO, and creative director of Kith, details his journey from working in a Queens stockroom at age 13 to building a globally recognized lifestyle empire. He discusses why Kith refuses to wholesale or license, his customer-first pricing philosophy, how he balances digital growth with immersive physical retail, and his expansion into hospitality and sports through Kith Treats, Ronnie's, and Kith Ivy.
- Kith Treats started after a failed concept for French white chocolate bread collapsed at a deli, prompting Fieg to mix cereal and ice cream instead. Read →
- Fieg enforces a strict 50/50 revenue cap between digital and physical sales, triggering new store openings whenever web sales exceed the threshold. Read →
- Ronnie Fieg refuses both wholesale and licensing deals for Kith, rejecting the standard playbook of mass retail distribution. Read →
- Ronnie Fieg built his aesthetic foundation while attending PS 178 in Jamaica, Queens, and working in an 8th Street stockroom in Manhattan starting at age 13. Read →
- Ronnie Fieg started working in a Queens stockroom at age 13, learning product construction and retail floor dynamics from the ground up before founding Kith. Read →
- Ronnie Fieg started in a Queens shoe stockroom at age 13 and built Kith into a global retail label by designing exclusively for his own taste. Read →