Amanda Blank on Med Spa Roll-Ups and Bad Market Research
Amanda Blank reveals why industry research gets med spas wrong, the reality of MSO legal costs, and how consumer funnels actually work.
Building a Med Spa Roll-Up from Scratch (w/ Amanda Blank, Founders Beauty Group)
With Cass Seibble, Amanda Blank · Sunday, October 18, 2026
Amanda Blank joins host Cass Seibble to discuss how she founded Founders Beauty Group, a multi-location med spa roll-up platform. Blank breaks down the complex MSO/MSA legal structures required under Corporate Practice of Medicine regulations, the reality of secret-shopping acquisitions, and how she balances the responsibilities of investor and operator.
Key takeaways
- Amanda Blank founded Founders Beauty Group to target an industry defined by heavy fragmentation, high recurring cash flow, and minimal institutional private equity penetration. Read more →
- Amanda Blank, founder of Founders Beauty Group (FBG), personally secret-shopped med spa acquisition targets multiple times before closing deals to inspect provider technique and front-desk intake friction directly. Read more →
- Multiple legal firms told Amanda Blank that building an institutional med spa roll-up across strict regulatory markets was too complex to execute. Read more →
- Amanda Blank founded Founders Beauty Group as an independent sponsor roll-up platform in medical aesthetics after scoring professional paths against personal energy constraints during maternity leave. Read more →
4 articles from this episode
Secret-Shopping Med Spas Before the Close
Founders Beauty Group founder Amanda Blank on why secret shopping and post-close staff buy-in drive med spa roll-up returns.
Structuring Med Spa Roll-Ups Under CPOM Rules
Amanda Blank explains how Founders Beauty Group built an MSO and MSA architecture to sweep med spa cash flows despite strict CPOM regulations.
Why Amanda Blank Used a Career Decision Matrix to Buy Med Spas
Amanda Blank used a weighted decision matrix to choose between private equity, search funds, and building Founders Beauty Group. Here is how it works.
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