How Danny Yeung Scaled IM8 to $200M in 18 Months
Danny Yeung explains how IM8 reached a $200M run rate in 18 months by rejecting greens powders and partnering with David Beckham.
Don't launch an ecom brand in 2026 before watching this
With Shaan Puri, Danny Yeung · Sunday, September 13, 2026
Danny Yeung shares how he scaled his supplement company IM8 to a $200M revenue run rate in 18 months alongside co-founder David Beckham. He details his background scaling Groupon Hong Kong and Prenetics through COVID-19, his aggressive paid acquisition and offline event strategy, and the operational mindset required to build category-defining consumer brands.
Key takeaways
- IM8 reached a $100 million annual run rate in 11 months and hit a $200 million run rate at 18 months. Read more →
- Danny Yeung scaled IM8 to a $200M revenue run rate in 18 months by remaining directly involved in every major operational decision rather than delegating strategy to hired managers. Read more →
- IM8 runs between 2,000 and 3,000 Meta ads live at any given moment while testing 500 to 800 new creator assets every single week. Read more →
- Danny Yeung scaled supplement brand IM8 to a $200M revenue run rate in 18 months alongside co-founder David Beckham by running more than 200 offline events across 20 months. Read more →
- Danny Yeung scaled Prenetics from 200 PCR tests per day to 40,000 per day during COVID-19, generating over $700 million in total revenue across three years and listing the company on the NASDAQ. Read more →
5 articles from this episode
Why Hired CEOs Play Not to Lose (and Founders Win)
Danny Yeung and Shaan Puri explain why hired executives play safe while founders scale through calculated delusion and product truth.
How IM8 Scaled Meta Ads to $33M a Quarter While Lowering CAC
Danny Yeung explains how IM8 tests 800 creator assets weekly and runs 3,000 live ads to lower CAC while spending $10M a month.
Why IM8 Ran 200 Offline Events in 20 Months
Danny Yeung explains why IM8 hosted 200+ in-person events to scale to a $200M run rate while other DTC brands relied purely on digital ads.
Danny Yeung on Surviving a 95% Revenue Drop
How Danny Yeung saved Prenetics after revenue collapsed 95% post-COVID by cutting 2,000 jobs fast while competitors went bankrupt.
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