Don't launch an ecom brand in 2026 before watching this
Danny Yeung shares how he scaled his supplement company IM8 to a $200M revenue run rate in 18 months alongside co-founder David Beckham. He details his background scaling Groupon Hong Kong and Prenetics through COVID-19, his aggressive paid acquisition and offline event strategy, and the operational mindset required to build category-defining consumer brands.
- IM8 reached a $100 million annual run rate in 11 months and hit a $200 million run rate at 18 months. Read →
- Danny Yeung scaled IM8 to a $200M revenue run rate in 18 months by remaining directly involved in every major operational decision rather than delegating strategy to hired managers. Read →
- IM8 runs between 2,000 and 3,000 Meta ads live at any given moment while testing 500 to 800 new creator assets every single week. Read →
- Danny Yeung scaled supplement brand IM8 to a $200M revenue run rate in 18 months alongside co-founder David Beckham by running more than 200 offline events across 20 months. Read →
- Danny Yeung scaled Prenetics from 200 PCR tests per day to 40,000 per day during COVID-19, generating over $700 million in total revenue across three years and listing the company on the NASDAQ. Read →