Bosses with 'AI Brain' Are Ruining Creative Marketing
Rachel Karten explains how managers outsourcing their taste to Claude and Copilot demoralize marketing teams.
AI Is Upending the Lives of People Who Do Social Media Professionally
Live in Hollywood, hosts Joe Weisenthal and Tracy Alloway discuss the evolving creator economy and social media landscape in the age of generative AI with internet commentators Rachel Karten and Taylor Lorenz. The discussion covers how corporate marketing bosses are mandating AI workflows, the public's contradictory appetite for AI slop versus brand authenticity, why screen time and social dynamics are shifting toward private DMs and ambient computing, and the algorithmic strategies creators now use to grow.
Key takeaways
- Rachel Karten surveyed roughly 100 marketers and discovered managers increasingly outsource their creative taste and gut instincts to AI chatbots. Read more →
- Consumers view marketing effort as a direct proxy for product quality. If a food brand cuts corners with synthetic images, buyers assume it cuts corners in the kitchen. Read more →
- Taylor Lorenz points out that general lifestyle posting is dead: creators must produce serialized, television-style programmatic shows to capture attention. Read more →
- Taylor Lorenz predicts the standard smartphone form factor will die soon as ambient hardware, smart glasses, and AirPods replace visual screen time. Read more →
4 articles from this episode
Why Consumers Hate Brand AI but Love AI Slop
Rachel Karten and Taylor Lorenz explain why consumers consume AI memes like Fruit Love Island while punishing brands that use AI.
Instagram Growth in 2024: Shows Beat Lifestyle Posts
Rachel Karten and Taylor Lorenz explain why serialized content wins on Instagram and how the algorithm routes carousels, reels, and DMs.
Ambient Hardware vs Feed Scrolling: The Social Media Debate
Taylor Lorenz and Rachel Karten debate whether ambient AI and wearables will kill smartphones or if human connection will keep social media alive.
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