AI Is Upending the Lives of People Who Do Social Media Professionally
Live in Hollywood, hosts Joe Weisenthal and Tracy Alloway discuss the evolving creator economy and social media landscape in the age of generative AI with internet commentators Rachel Karten and Taylor Lorenz. The discussion covers how corporate marketing bosses are mandating AI workflows, the public's contradictory appetite for AI slop versus brand authenticity, why screen time and social dynamics are shifting toward private DMs and ambient computing, and the algorithmic strategies creators now use to grow.
- Rachel Karten surveyed roughly 100 marketers and discovered managers increasingly outsource their creative taste and gut instincts to AI chatbots. Read →
- Consumers view marketing effort as a direct proxy for product quality. If a food brand cuts corners with synthetic images, buyers assume it cuts corners in the kitchen. Read →
- Taylor Lorenz points out that general lifestyle posting is dead: creators must produce serialized, television-style programmatic shows to capture attention. Read →
- Taylor Lorenz predicts the standard smartphone form factor will die soon as ambient hardware, smart glasses, and AirPods replace visual screen time. Read →