12 quotes from 1 episode on Odd Lots, each with a timestamped link to the source.
12 quotes1 episode
The short version
Lindsay Owens states that algorithmic software breaks the uniform public price tag to extract higher payments from consumers. Retailers use hidden experiments and tracking tools to charge varying rates, costing some families up to $1,200 more a year for groceries.
Most interesting insights
Varying grocery rates on a single app generate estimated annual penalties of $1,200 for family baskets.
“We estimated that because of these differences, some families could end up paying as much as $1,200 more in a given year…”
Lindsay Owens, Odd Lots · November 2026 · Listen ↗
The fixed price tag originated from a religious conviction that all people are equal and deserve identical rates.
“The Puritans were hagglers, and the Quakers didn't like it. They felt like there were moral problems with haggling. All men are created equal under God, they thought, and we should pay the same amount for a bushel of apples at the Quaker marketplace.”
Lindsay Owens, Odd Lots · November 2026 · Listen ↗
Landlords share sensitive market data through software to align apartment rates instead of competing. This system pushes rent up to 25% higher than a competitive market allows.
“When we don't have price competition in our economy, we're in real trouble.”
Lindsay Owens, Odd Lots · November 2026 · Listen ↗
“So we saw RealPage, another case of algorithmic price fixing, where landlords in a city, who would usually compete with each other, were able to share competitively sensitive information and align on pricing, resulting in rent prices as much as 25% more than you would see in a competitive market through this software.”
Lindsay Owens, Odd Lots · November 2026 · Listen ↗
Franchisors force algorithms on local store owners
McDonald's builds pricing tools to prevent independent operators from undercutting one another. The corporation ties lease renewals and second-location approvals directly to whether a franchisee conforms to the algorithm.
“So even, you know, companies like McDonald's are building sophisticated algorithmic pricing tools to ensure that even franchisees can't compete against each other.”
Lindsay Owens, Odd Lots · November 2026 · Listen ↗
“When McDonald's is evaluating renewal decisions, when McDonald's is evaluating whether or not you as a franchisee can pick up another property and open a second location, they evaluate things like your conformity to the pricing algorithm.”
Lindsay Owens, Odd Lots · November 2026 · Listen ↗
The uniform price tag functions as a public good because comparison shoppers keep rates low. When stores secretly identify price-sensitive buyers to offer them hidden deals, rates climb for everyone else.
“When they're able to be picked off, you know, if a store can identify who they are and quietly push them a discount, prices will go up for the rest of us.”
Lindsay Owens, Odd Lots · November 2026 · Listen ↗
Grocery apps charge varying rates for identical items
Instacart acquired an AI platform to conduct continuous pricing experiments on consumers. A test of the app found that 75% of items carried different prices for different people buying at the exact same moment.
“Because Eversight was an AI company that built a platform to allow retailers to run pricing experiments on their own platforms.”
Lindsay Owens, Odd Lots · November 2026 · Listen ↗
“…and all of this was going into an index to be matched to things like whether or not you were going to get a promotion, what types of offerings you would see first in the menu, sort of the ordering of the menu, all of this was connected.”
Lindsay Owens, Odd Lots · November 2026 · Listen ↗
Groundwork Collaborative, Consumer Reports, and More Perfect Union recruited 400 secret shoppers across four US markets to audit Instacart orders simultaneously.
75% of items had different prices for different shoppers buying from the exact same store at the exact same second.
Personalized pricing is rebranded first-degree price discrimination, using real-time surveillance to strip away consumer surplus.
Groundwork Collaborative uncovered a DoorDash patent featuring a 16-factor agitation index that tracks scrolling speed and device battery life to alter menu ranks and discounts.
RealPage enabled competing landlords to share sensitive market data and coordinate prices, driving apartment rents up to 25% above competitive market levels.
Kalibrate faces a class action in California after helping 1,700 retail gas stations align fuel pricing through automated software.
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