Issue No. 44Week ending Sunday, November 1, 2026681 episodes · 3001 articles
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Pricing

Lindsay Owens on pricing

12 quotes from 1 episode on Odd Lots, each with a timestamped link to the source.

12 quotes1 episode

The short version

Lindsay Owens states that algorithmic software breaks the uniform public price tag to extract higher payments from consumers. Retailers use hidden experiments and tracking tools to charge varying rates, costing some families up to $1,200 more a year for groceries.

Most interesting insights

Varying grocery rates on a single app generate estimated annual penalties of $1,200 for family baskets.

“We estimated that because of these differences, some families could end up paying as much as $1,200 more in a given year…”

Lindsay Owens, Odd Lots · November 2026 · Listen ↗

From Instacart: Secret Shoppers Found 75% of Groceries Varied in Price

The fixed price tag originated from a religious conviction that all people are equal and deserve identical rates.

“The Puritans were hagglers, and the Quakers didn't like it. They felt like there were moral problems with haggling. All men are created equal under God, they thought, and we should pay the same amount for a bushel of apples at the Quaker marketplace.”

Lindsay Owens, Odd Lots · November 2026 · Listen ↗

From Why Quaker Price Tags Beat Algorithmic Pricing

Food delivery platforms build agitation indexes to track consumer behavior for targeted pricing and promotions.

“The patent was for a 16-factor agitation index that DoorDash was building…”

Lindsay Owens, Odd Lots · November 2026 · Listen ↗

From Lindsay Owens on Algorithmic Pricing and Device Telemetry

Top talking points

  1. Coordinated pricing software acts as a cartel

    Landlords share sensitive market data through software to align apartment rates instead of competing. This system pushes rent up to 25% higher than a competitive market allows.

    “When we don't have price competition in our economy, we're in real trouble.”

    Lindsay Owens, Odd Lots · November 2026 · Listen ↗

    From Algorithmic Price-Fixing Is Quietly Killing Competition

    “So we saw RealPage, another case of algorithmic price fixing, where landlords in a city, who would usually compete with each other, were able to share competitively sensitive information and align on pricing, resulting in rent prices as much as 25% more than you would see in a competitive market through this software.”

    Lindsay Owens, Odd Lots · November 2026 · Listen ↗

    From Algorithmic Price-Fixing Is Quietly Killing Competition

  2. Franchisors force algorithms on local store owners

    McDonald's builds pricing tools to prevent independent operators from undercutting one another. The corporation ties lease renewals and second-location approvals directly to whether a franchisee conforms to the algorithm.

    “So even, you know, companies like McDonald's are building sophisticated algorithmic pricing tools to ensure that even franchisees can't compete against each other.”

    Lindsay Owens, Odd Lots · November 2026 · Listen ↗

    From Algorithmic Price-Fixing Is Quietly Killing Competition

    “When McDonald's is evaluating renewal decisions, when McDonald's is evaluating whether or not you as a franchisee can pick up another property and open a second location, they evaluate things like your conformity to the pricing algorithm.”

    Lindsay Owens, Odd Lots · November 2026 · Listen ↗

    From Algorithmic Price-Fixing Is Quietly Killing Competition

  3. Targeted discounts raise prices for the public

    The uniform price tag functions as a public good because comparison shoppers keep rates low. When stores secretly identify price-sensitive buyers to offer them hidden deals, rates climb for everyone else.

    “When they're able to be picked off, you know, if a store can identify who they are and quietly push them a discount, prices will go up for the rest of us.”

    Lindsay Owens, Odd Lots · November 2026 · Listen ↗

    From Why Quaker Price Tags Beat Algorithmic Pricing

  4. Grocery apps charge varying rates for identical items

    Instacart acquired an AI platform to conduct continuous pricing experiments on consumers. A test of the app found that 75% of items carried different prices for different people buying at the exact same moment.

    “Because Eversight was an AI company that built a platform to allow retailers to run pricing experiments on their own platforms.”

    Lindsay Owens, Odd Lots · November 2026 · Listen ↗

    From Instacart: Secret Shoppers Found 75% of Groceries Varied in Price

    “What we found: 75% of the items were differently priced for different shoppers, same time, same place…”

    Lindsay Owens, Odd Lots · November 2026 · Listen ↗

    From Instacart: Secret Shoppers Found 75% of Groceries Varied in Price

2 more quotes from Lindsay Owens

“…we've had a price tag for about 150 years in this country, and I think it's given us a lot. It gives you predictability.”

Lindsay Owens, Odd Lots · November 2026 · Listen ↗

From Why Quaker Price Tags Beat Algorithmic Pricing

“…and all of this was going into an index to be matched to things like whether or not you were going to get a promotion, what types of offerings you would see first in the menu, sort of the ordering of the menu, all of this was connected.”

Lindsay Owens, Odd Lots · November 2026 · Listen ↗

From Lindsay Owens on Algorithmic Pricing and Device Telemetry

Key takeaways from these write-ups

Why Quaker Price Tags Beat Algorithmic Pricing

  • The fixed price tag is only about 150 years old, popularized in the late 1870s by Philadelphia department store founder John Wanamaker.
  • Wanamaker took the concept from local Quakers, who believed haggling was morally corrupt because all people are created equal under God.

Lindsay Owens on Algorithmic Pricing and Device Telemetry

  • Personalized pricing is rebranded first-degree price discrimination, using real-time surveillance to strip away consumer surplus.
  • Groundwork Collaborative uncovered a DoorDash patent featuring a 16-factor agitation index that tracks scrolling speed and device battery life to alter menu ranks and discounts.

Algorithmic Price-Fixing Is Quietly Killing Competition

  • RealPage enabled competing landlords to share sensitive market data and coordinate prices, driving apartment rents up to 25% above competitive market levels.
  • Kalibrate faces a class action in California after helping 1,700 retail gas stations align fuel pricing through automated software.

How we attribute quotes. Every quote was matched against the episode transcript, so the words and the timestamp are real (we trim filler words like "um", nothing else). The name comes from our written summary of the episode, and we use it only when a separate check of the captions finds that person on the episode. YouTube gives us no voice-by-voice transcript, so open the timestamp to hear who is talking. See a wrong name? Tell us and we fix or remove it.

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