Issue No. 39Week ending Sunday, September 27, 2026799 episodes · 3,495 write-ups
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Advice Line with Danny Meyer of Shake Shack

With Guy Raz, Danny Meyer, Janelle Bass, Jade Taylor, Bar Bruhis · Friday, September 25, 2026

Restaurateur Danny Meyer joins Guy Raz on the Advice Line to share management insights from his book What Could Possibly Go Right? and advise early-stage founders. Together, they coach founders of a canned bourbon cocktail brand, a premium smoked salmon smokehouse, and a high-protein chickpea couscous startup on packaging hospitality, direct-to-consumer logistics, and food service expansion.

Key takeaways

  • Bar Bruhis sought to scale Booskous, a high-protein chickpea and lentil couscous, by pitching fast-casual chains like Cava and Sweetgreen. Read more →
  • Danny Meyer opened Union Square Cafe at age 27 in 1985 and thought his career was finished when Black Monday struck markets two years later in October 1987. Read more →
  • Calling your startup team a "family" backfires because you cannot fire a family member without triggering workplace grief. Read more →
  • Direct-to-consumer shipping for perishable goods introduces high customer churn if the cold chain breaks during transit. Read more →
  • Janelle Bass faced a sharp drop in customer conversion whenever Ponyboy Slings left in-store tasting tables for crowded retail shelves. Read more →

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