15 quotes from 1 episode on M&A Science, each with a timestamped link to the source.
15 quotes1 episode
The short version
Greg Holbrock manages acquisitions through direct founder negotiations, distributed diligence teams, and gradual operational integration. Greg Holbrock secures advance approval to consummate transactions on site beside sellers without using earn-outs.
Most interesting insights
Greg Holbrock drafts legal agreement language sitting directly beside the seller.
“There are times to where I am physically with a seller writing the language that is going into our legal agreements…”
Direct authority at the table cuts through deal friction
Greg Holbrock secures advance internal approval to do anything necessary to finish a deal, negotiating directly with seller founders, bankers, and brokers.
“When it comes down to the negotiations, it's myself with the seller founder and the bankers and brokers that really cut the deal.”
“We have an internal approval process that is done prior to pretty much gives me the authority to consummate the deal, to do any and all things necessary to do the deal…”
Central data platforms eliminate segregated deal files
Winsupply uses a team of leaders and subject matter experts for diligence activities. Keeping deal information in one place prevents data from getting segregated across multiple areas.
“All the efforts of Winsupply and all the diligence activities are made through a team of teams of leaders that have identified subject matter experts and kind of lead those pieces…”
Greg Holbrock, M&A Science · November 2026 · Watch at 8:08 ↗
Winsupply generates $9 billion in annual revenue across 680 distributor locations while running its corporate acquisition engine with four people: a deal lead, an operations lead, an analyst, and a project manager.
Internal diligence relies on a distributed network of business-unit heads for payroll, insurance, and real estate, leaving the central team free of bloated departmental overhead.
Greg Holbrock directs M&A across 680-plus wholesale locations for Winsupply with a lean four-person corporate team, sustaining an acquisition close-and-integration rate above 80 percent.
Winsupply uses an unorthodox deal model that avoids rollover equity, factors only one-third of goodwill into local operating share prices, and leaves operational autonomy with local managers.
Winsupply oversees acquisitions across 680+ wholesale distributor locations with a corporate M&A team of four people, sustaining an 80%+ deal success rate.
Greg Holbrock applies internal audit discipline to dealmaking, pushing for continuous monitoring across an acquisition universe rather than static point-in-time document reviews.
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