Issue No. 45Week ending Sunday, November 8, 2026799 episodes · 3,495 write-ups
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Mergers and acquisitions

Greg Holbrock on mergers and acquisitions

15 quotes from 1 episode on M&A Science, each with a timestamped link to the source.

15 quotes1 episode

The short version

Greg Holbrock manages acquisitions through direct founder negotiations, distributed diligence teams, and gradual operational integration. Greg Holbrock secures advance approval to consummate transactions on site beside sellers without using earn-outs.

Most interesting insights

Greg Holbrock drafts legal agreement language sitting directly beside the seller.

“There are times to where I am physically with a seller writing the language that is going into our legal agreements…”

Greg Holbrock, M&A Science · November 2026 · Watch at 18:24 ↗

From Winsupply Runs $9B in Volume With Four M&A Staff

Leaving the existing team in place after closing creates the true synergies in an acquisition.

“The true synergies on deals for Winsupply is when you leave a team in place after you do a deal…”

Greg Holbrock, M&A Science · November 2026 · Watch at 51:05 ↗

From Winsupply Skips Earn-Outs in 90 Percent of Acquisitions

Earn-outs introduce complications into acquisition negotiations.

“I think that earnouts can complicate a deal…”

Greg Holbrock, M&A Science · November 2026 · Watch at 41:45 ↗

From Winsupply Skips Earn-Outs in 90 Percent of Acquisitions

Top talking points

  1. Direct authority at the table cuts through deal friction

    Greg Holbrock secures advance internal approval to do anything necessary to finish a deal, negotiating directly with seller founders, bankers, and brokers.

    “When it comes down to the negotiations, it's myself with the seller founder and the bankers and brokers that really cut the deal.”

    Greg Holbrock, M&A Science · November 2026 · Watch at 25:40 ↗

    From Winsupply Runs $9B in Volume With Four M&A Staff

    “We have an internal approval process that is done prior to pretty much gives me the authority to consummate the deal, to do any and all things necessary to do the deal…”

    Greg Holbrock, M&A Science · November 2026 · Watch at 27:21 ↗

    From Winsupply Runs $9B in Volume With Four M&A Staff

  2. Central data platforms eliminate segregated deal files

    Winsupply uses a team of leaders and subject matter experts for diligence activities. Keeping deal information in one place prevents data from getting segregated across multiple areas.

    “All the efforts of Winsupply and all the diligence activities are made through a team of teams of leaders that have identified subject matter experts and kind of lead those pieces…”

    Greg Holbrock, M&A Science · November 2026 · Watch at 8:08 ↗

    From Winsupply Runs $9B in Volume With Four M&A Staff

    “I think the biggest value prop is you don't have data segregated in multiple areas…”

    Greg Holbrock, M&A Science · November 2026 · Watch at 1:21:05 ↗

    From AI Speeds M&A Data Rooms but Cannot Draft Legal Terms

  3. Acquired companies integrate at local speed

    Greg Holbrock integrates companies at local speed to match the needs of the specific business.

    “We will integrate companies at the speed at which we need to go, and I'll call it local speed here…”

    Greg Holbrock, M&A Science · November 2026 · Watch at 11:02 ↗

    From Winsupply Skips Earn-Outs in 90 Percent of Acquisitions

7 more quotes from Greg Holbrock

“There's four people that are focused on deals…”

Greg Holbrock, M&A Science · November 2026 · Watch at 7:54 ↗

From Winsupply Runs $9B in Volume With Four M&A Staff

“You get really good about reading people not only through management meetings and body language…”

Greg Holbrock, M&A Science · November 2026 · Watch at 31:21 ↗

From Winsupply Caps Stalled Acquisitions at Two Lives

“…but you try to figure out what is the true intent.”

Greg Holbrock, M&A Science · November 2026 · Watch at 31:25 ↗

From Winsupply Caps Stalled Acquisitions at Two Lives

“The big thing with audit is how do you trust and verify…”

Greg Holbrock, M&A Science · November 2026 · Watch at 1:00:54 ↗

From AI Speeds M&A Data Rooms but Cannot Draft Legal Terms

“…how do we trust but verify all the information that's getting thrown out there.”

Greg Holbrock, M&A Science · November 2026 · Watch at 1:01:08 ↗

From AI Speeds M&A Data Rooms but Cannot Draft Legal Terms

“In the world of audit, you have an audit universe…”

Greg Holbrock, M&A Science · November 2026 · Watch at 1:21:56 ↗

From AI Speeds M&A Data Rooms but Cannot Draft Legal Terms

“In my world a deal has the potential for two…”

Greg Holbrock, M&A Science · November 2026 · Watch at 1:23:49 ↗

From Winsupply Caps Stalled Acquisitions at Two Lives

Key takeaways from these write-ups

Winsupply Runs $9B in Volume With Four M&A Staff

  • Winsupply generates $9 billion in annual revenue across 680 distributor locations while running its corporate acquisition engine with four people: a deal lead, an operations lead, an analyst, and a project manager.
  • Internal diligence relies on a distributed network of business-unit heads for payroll, insurance, and real estate, leaving the central team free of bloated departmental overhead.

Winsupply Skips Earn-Outs in 90 Percent of Acquisitions

  • Winsupply closes roughly 90% of its transactions entirely without earn-outs, avoiding post-close friction and complex accounting disputes.
  • Greg Holbrock's four-person M&A team manages acquisitions across 680-plus wholesale locations while maintaining an 80%-plus deal success rate.

Winsupply Caps Stalled Acquisitions at Two Lives

  • Greg Holbrock directs M&A across 680-plus wholesale locations for Winsupply with a lean four-person corporate team, sustaining an acquisition close-and-integration rate above 80 percent.
  • Winsupply uses an unorthodox deal model that avoids rollover equity, factors only one-third of goodwill into local operating share prices, and leaves operational autonomy with local managers.

AI Speeds M&A Data Rooms but Cannot Draft Legal Terms

  • Winsupply oversees acquisitions across 680+ wholesale distributor locations with a corporate M&A team of four people, sustaining an 80%+ deal success rate.
  • Greg Holbrock applies internal audit discipline to dealmaking, pushing for continuous monitoring across an acquisition universe rather than static point-in-time document reviews.

How we attribute quotes. Every quote was matched against the episode transcript, so the words and the timestamp are real (we trim filler words like "um", nothing else). The name comes from our written summary of the episode, and we use it only when a separate check of the captions finds that person on the episode. YouTube gives us no voice-by-voice transcript, so open the timestamp to hear who is talking. See a wrong name? Tell us and we fix or remove it.

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