Issue No. 45Week ending Sunday, November 8, 2026799 episodes · 3,495 write-ups
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Go-to-market and sales

Yasser Elsaid on go-to-market and sales

5 quotes from 1 episode on Latent Space, each with a timestamped link to the source.

5 quotes1 episode

The short version

Yasser Elsaid's advice for B2B founders is to do the B2B stuff first: talk to users, get on sales calls, and do demos. That work took Chatbase from a side project to $1 million ARR in 117 days.

Most interesting insights

Chatbase runs its go-to-market from a written manifesto, and Yasser Elsaid says it has been working very well in recent months.

“…has been working very well for us especially like the last few months…”

Yasser Elsaid, Latent Space · May 2026 · Watch at 26:23 ↗

From Chatbase Founder Yasser Elsaid's GTM Manifesto for B2B AI

Top talking points

  1. Do the B2B stuff first

    Yasser Elsaid credits talking to users, getting on sales calls, and doing demos for taking Chatbase to $1 million ARR in 117 days. The advice to B2B founders is to do that work before experimenting.

    “I did all the, you know, like the normal business stuff, you know, like talking to users, getting on sales calls, doing demos, all of that…”

    Yasser Elsaid, Latent Space · May 2026 · Watch at 7:27 ↗

    From Chatbase's Yasser Elsaid: $1M ARR in 117 Days Needed Sales Calls

    “If you're in B2B just do the B2B stuff…”

    Yasser Elsaid, Latent Space · May 2026 · Watch at 27:25 ↗

    From Chatbase Founder Yasser Elsaid's GTM Manifesto for B2B AI

  2. Employees can carry the brand

    Yasser Elsaid points to employee-generated content, where part of everyone's job is to post, because people want to follow people over brands.

    “…people want to follow, you know, people rather than brands.”

    Yasser Elsaid, Latent Space · May 2026 · Watch at 30:37 ↗

    From Chatbase Founder Yasser Elsaid's GTM Manifesto for B2B AI

1 more quote from Yasser Elsaid

“I just like locked in for I think maybe a month and a half…”

Yasser Elsaid, Latent Space · May 2026 · Watch at 3:34 ↗

From Chatbase's Yasser Elsaid: $1M ARR in 117 Days Needed Sales Calls

Key takeaways from these write-ups

Chatbase's Yasser Elsaid: $1M ARR in 117 Days Needed Sales Calls

  • Yasser Elsaid took Chatbase from a side project to $1 million ARR in 117 days by doing the normal business work: talking to users, getting on sales calls, and doing demos.
  • Before launch, Yasser Elsaid dropped his other side projects, stopped going to school, and locked in for about a month and a half.

Chatbase Founder Yasser Elsaid's GTM Manifesto for B2B AI

  • Yasser Elsaid, founder of the $10M ARR AI customer service company Chatbase, runs his entire GTM from a Notion document he calls his "go to market manifesto." He credits its principles for Chatbase's recent surge.
  • Elsaid says too many young founders chase B2C-style virality in B2B. His core advice: first, master the unsexy B2B basics like sales calls, demos, and cold outreach. Experimentation comes after you prove the fundamentals.

How we attribute quotes. Every quote was matched against the episode transcript, so the words and the timestamp are real (we trim filler words like "um", nothing else). The name comes from our written summary of the episode, and we use it only when a separate check of the captions finds that person on the episode. YouTube gives us no voice-by-voice transcript, so open the timestamp to hear who is talking. See a wrong name? Tell us and we fix or remove it.

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